CRM systems are a crucial part of every company's customer management.
There are limitless options which CRM system to choose for your company as main functionality is almost the same on every of these systems.
But as different sector companies can be completely different in their everyday work, their processes and needs for customer management are also very different.
Picking the right tools for the job is important, of course. You wouldn’t use an axe for peeling potatoes, right? It may have been so in the very distant past, but as today we have a peeling knife, which helps to make this task fast and comfortable..
Same idea applies to picking the best CRM for your dealership.
A CRM can sort, analyze, and prioritize your sales leads so that your sales team can focus on the opportunities that are likely to close and provide accurate answers to customers—quickly and efficiently—and your customer service team has the information they need for upselling and cross-selling.
CRM can help you keep your contacts organized, helps with deals and leads management, allows you to set and track sales process rules, keep track of actions, analyze sales and point out weaknesses of the team etc.
Implementing a CRM is a must for any dealership to avoid losing time, keeping track of results and increasing sales.
What is the difference between mainstream CRM software and one dedicated to the automotive industry? Not much in big picture wise, but the truth lies in details.
An automotive CRM is a customer service, sales, and marketing platform designed for the unique buying journey of car customers.
With most automotive focused CRM systems you have already included industry specific options/modules like:
• Test drive module
• New and used cars sales module
• Car trade-in module
• Visual offer builder for vehicle and it extras
• Cars and its parts price list bulk manager
• Customizable automotive sales contract templates
• Many more
With mainstream CRM systems it's possible to find the way to make it work, but usually it needs a much longer implementation process (as you have to figure out a way yourself to make it work for you) and extra costs for developers to customize or add needed features just for you. The headache with all the processes, bugs and extra cost is not worth this effort as it is always easier and actually even cheaper to choose a CRM that is built with the automotive sector in mind.
CRM systems are built with the idea to help automate processes, simplify and help to remind important tasks, avoid losing leads etc - all in all to avoid wasting time.
With automotive CRM you can be sure that all the tools that help your dealership to save time, are already included. And usually there are some extras that give you an even bigger advantage.
For example - using proper tools in automotive CRM can actually cut time spent on drafting the offers by 90%. All the saved time means that you can use it to create more offers, which will increase your sales and revenue and focus on the areas that are overlooked because of the lack of time.
An offer module can increase the accessories sale as you don't need to go through limitless excel files to find needed extras and its price. With bulk price list manager you can add all the vehicles and its extras in the system and with visual offer builder it's easy to add needed accessories to certain vehicles with just a few clicks.
With automotive focused CRM, dealers can offer the best possible car buying experience. They can enhance the customer-driver relationships by distributing leads in a round-robin schedule, streamlining test drives, and customizing the entire sales experience.
As car buying shifts more and more online, customer experience is more and more important. It is proven that customers will choose dealerships who provide a simple, fast and welcoming buying experience. So providing exceptional customer buying experience is the best way to attract and retain customers.
Make your customer feel special before and after purchase, follow up and increase customer retention.
Make the most of your dealership CRM and if not possible start using automotive focused CRM system.
Show to your customers that you value their time and you will make sure that every process moves as fast as possible.
© 2022 Modera Ltd. All rights reserved.
© 2022 Modera Ltd. All rights reserved.
